PERSONAL DATA PROTECTION POLICY
WHO WE ARE?
WHITE BRANCH is looking for excellent design products in the Portuguese market, obtaining a pre-selection of everything you need for your home, without losing time. WHITE BRANCH wants to satisfy in the best possible way all those who want to buy excellent products of furniture and decoration, from the moment of order to delivery. We elaborate proposals of Interior Design & Decoration and Custom Furniture according to the needs of our clients.
WHITE BRANCH is committed to protect the personal data of Customers, as well as the personal data of all parties involved in the processing of personal data. In this sense, the present policy for the protection of personal data was prepared, with the commitment to respect the rules and current laws of protection of personal data.
WHY THIS PERSONAL DATA PROTECTION POLICY?
In this policy, it is intended to inform the Customers of the general rules for the processing of personal data, which are collected and processed in strict compliance with the provisions of the personal data protection legislation in force at all times, namely Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (“GDPR”).
WHITE BRANCH respects best practices in the field of security and personal data protection by taking the necessary technical and organizational measures to comply with the GDPR and ensure that the processing of personal data is lawful, fair, transparent and limited to authorized purposes.
WHITE BRANCH is committed to the protection and confidentiality of personal data, and has taken the measures it deems appropriate to ensure the accuracy, integrity and confidentiality of personal data, as well as all other rights that the respective holders enjoy.
The rules foreseen in this Data Protection Policy complement the provisions on the protection and processing of personal data provided for in the contracts that the Customers celebrate with WHITE BRANCH, as well as the rules set forth in the terms and conditions that regulate the offer of various products and services and are duly advertised on their websites.
WHAT ABOUT THIS DATA PROTECTION POLICY?
This Data Protection Policy applies exclusively to the collection and processing of personal data in respect of which WHITE BRANCH is responsible for its treatment, in the scope of the services and products made available to its Customers and in all situations in which a data processing by WHITE BRANCH, namely through social intervention and development support.
The WHITE BRANCH website may include links to other websites that are not affiliated with WHITE BRANCH. The availability of such links is made in good faith, and WHITE BRANCH cannot be held responsible for the collection and processing of personal data made through these websites, nor does WHITE BRANCH assume any responsibility for such websites, namely as to their accuracy, credibility and features available in them.
WHAT ARE PERSONAL DATA?
Personal data is any information of any nature and regardless of its support, including sound and image, relating to an identified or identifiable natural person.
Any identifiable person, directly or indirectly, identified by reference to a name, identification number, location data, identifiers by electronic means or one or more specific elements of his or her physical, physiological, genetic, mental, economic, cultural or social identity.
WHAT IS THE PROCESSING OF PERSONAL DATA?
The processing of personal data consists of an operation or set of operations carried out on personal data or personal data sets, by automated means or not, namely collection, registration, organization, structuring, preservation, adaptation, retrieval, consultation, use, disclosure, dissemination, comparison, interconnection, limitation, erasure or destruction.
WHO IS RESPONSIBLE FOR DATA PROCESSING?
The entity responsible for the processing of personal data is the company or entity WHITE BRANCH determines the purposes and means of treatment of the same.
For this purpose, if the holder of the personal data needs to contact the data controller, he may do so through the means and contacts indicated below:
Rua Elias Garcia, 147 – 4430-091 Vila Nova de Gaia
(+351) 911 797 444
WHO IS THE DATA PROTECTION SUPERVISOR?
The Data Protection Officer plays a relevant role in the processing of personal data, ensuring, among other aspects, the compliance of data processing with the legislation in force, verifying compliance with this Data Protection Policy and establishing clear rules of processing of personal data, ensuring that anyone entrusted with the processing of your personal data is aware of how WHITE BRANCH treats them and what rights they have in this regard.
Thus, holders of personal data, if they so wish, may address a communication to the Data Protection Officer regarding matters related to the processing of personal data, using the following contact: info @ white-branch. com
WHAT ARE THE TYPES OF PERSONAL DATA TREATED?
WHITE BRANCH, in the scope of its activities, processes the personal data necessary for the provision of services and / or supply of products, as well as, at the level of social intervention, processing data such as name, address, telephone and e-mail address, according to the most detailed information available to the holders of personal data.
Without prejudice to compliance with legal rules regarding the preservation and transmission of data for the purposes of investigation, detection, prosecution of serious crimes, as well as other treatments to which it is legally obliged, traffic data, geographical location, profile and / or consumption of the customer will be treated by WHITE BRANCH, insofar as they are necessary for the respective provision of the services. In this way, based on the location, profile and / or consumption, the customer will have access, in particular, to the specific functionalities of the services, to suggestions of contents and to information services of proximity.
Location information may also be recorded and transmitted to organizations legally entitled to receive emergency calls for the purpose of responding to incoming calls.
Personal data, traffic, geographic location, profile and / or consumption are also treated for the purpose of marketing or disclosing offers of goods or services of WHITE BRANCH, if the respective holder has authorized it.
In case of prior consent of the Client, this may be withdrawn at any time, however, the lawfulness of the treatment made based on the prior consent given is compromised.
WHEN AND HOW DO WE COLLECT YOUR PERSONAL DATA?
WHITE BRANCH collects your personal data, in particular by telephone, in writing through its website, and through the customer service, guaranteeing, where necessary, the prior consent of the holder of the personal data.
Some personal data are indispensable for the execution of the contract and, in case of lack or insufficiency, WHITE BRANCH cannot make available the product or service in question.
If the holder of the personal data is not a Client of WHITE BRANCH, their personal data will only be processed when they are made available, namely by subscribing to the newsletters, in which case the rules of this Data Protection Policy will apply.
The personal data collected can be processed in a computerized and automated or non-automated way, guaranteeing in all cases the strict compliance with the legislation of protection of personal data, being stored in specific databases, created for this purpose and, in any case, the data collected will be used for a purpose other than that for which it was collected or given the consent of the data subject.
WHO ARE THE DESTINATORS OF PERSONAL DATA?
Without prejudice to the addresses indicated throughout this Data Protection Policy, WHITE BRANCH may communicate the personal data of the Client, for the purpose of complying with legal obligations in particular to police, judicial, tax and regulatory entities.
WHAT ARE THE PURPOSES OF THE TREATMENT OF PERSONAL DATA AND RESPECT OF LEGAL BASIS?
In general, the personal data collected are based on the management of the contractual relationship, the provision of contracted services, the suitability of the services to the needs and interests of the Customer, namely for the purpose of accessing specific features of the services, content suggestions, proximity information services, information and marketing actions.
In addition, personal data may also be processed for the purpose of complying with legal obligations and for the purposes of investigation, detection and prosecution of serious crimes.
Without prejudice to the additional information provided when collecting the data, WHITE BRANCH may also, as long as legally permissible, use the personal data provided by the holder for other purposes, such as for social intervention actions, the sending of complaints and suggestions , dissemination of the Group’s institutional information and / or publicizing campaigns, promotions, publicity and news about WHITE BRANCH’s products and / or services, as well as conducting market research or evaluation surveys.
FOR HOW LONG DO WE STORE YOUR PERSONAL DATA?
The length of time during which personal data are stored varies according to the purpose for which the information is processed.
Effectively, there are legal requirements that require you to retain the data for a minimum period of time. Thus, and whenever there is no specific legal requirement, the data will be stored and kept only for the minimum period necessary for the pursuit of the purposes that led to its collection or subsequent processing, under the terms defined by law.
WHAT ARE YOUR RIGHTS AS A HOLDER?
As holders of personal data, Clients are guaranteed, at any time, the right to access, rectify, update, limit and erase their personal data (except as to the data that are indispensable for the provision of services by WHITE BRANCH duly identified in the Form as being mandatory supply or to comply with legal obligations to which the controller is subject), the right to oppose the use of the same for commercial purposes by WHITE BRANCH and the withdrawal of consent, without this compromising the lawfulness of the treatment under this consent, as well as the right to the portability of data.
HOW CAN YOU ACCESS, RETIFY, UPDATE, LIMIT, DELETE, OPPOSE TO THE TREATMENT OF YOUR PERSONAL DATA, OR REMOVE CONSENT?
Without prejudice to the provisions of the RGPD, the holder of the personal data may do so, directly or through a written request, addressed to the person responsible for the treatment, through the contacts made available for this purpose in this document, as well as other contacts made available by WHITE BRANCH .
HOW CAN YOU OPPOSE TO RECEIVE CONTACTS FOR MARKETING PURPOSES?
WHITE BRANCH may promote actions to disseminate to its Clients, new products or services, namely through telephone, e-mail, SMS, MMS or any other electronic communications service, if the holder of the personal data has given the consent.
If the holder of personal data does not intend to continue to receive such communications, he may at any time withdraw his consent to the use of his data for marketing purposes.
HOW CAN YOU COMPLAIN?
Without prejudice to being able to submit complaints directly to WHITE BRANCH, through the contacts made available for this purpose, the Customer may directly complain to the Control Authority, which is the National Data Protection Commission (CNPD), using the contacts made available by for this purpose.
WHAT ARE THE MEASURES ADOPTED BY WHITE BRANCH TO ENSURE THE SAFETY OF YOUR PERSONAL DATA?
WHITE BRANCH is committed to ensuring the protection of the security of personal data made available to it, and has adopted and implemented strict rules in this regard. Compliance with these rules is an obligation of all those who legally access them.
Bearing in mind the concern and commitment that WHITE BRANCH reveals in the defense of personal data, a number of technical and organizational security measures have been adopted in order to protect the personal data made available to it against its dissemination, loss, misuse , alteration, treatment or unauthorized access, as well as against any other form of illicit treatment.
In addition, third parties that, in the context of the provision of services, process personal data of the Customer in the name and on behalf of WHITE BRANCH, are required, in writing, to carry out adequate technical and security measures which, in at any time, comply with the requirements of current legislation and ensure the protection of the rights of the data subject (namely, the protection of the privacy and personal data of the customers).
In this regard, on the WHITE BRANCH website, personal data collection forms may be encrypted from the browser and all personal data transferred are stored securely on WHITE BRANCH systems, which are in turn located in a WHITE BRANCH Datacenter , under cover of all the physical and logical security measures WHITE BRANCH understood to be indispensable for the protection of personal data.
Notwithstanding the security measures adopted by WHITE BRANCH, WHITE BRANCH advises all Internet users to take additional security measures, in particular to ensure that they use an updated PC and browser in terms of security patches configured with an active firewall, anti-virus and antispyware, and to ensure the authenticity of the websites they visit on the internet, and avoid websites they do not trust.
IN WHICH CIRCUMSTANCES OCCURS COMMUNICATION OF DATA TO OTHER ENTITIES (THIRD AND SUBCONTRACTED)?
WHITE BRANCH, in the scope of its activity, may resort to third parties for the provision of certain services. Sometimes the provision of these services implies access by these entities to the personal data of the Customers. WHITE BRANCH shall take appropriate measures to ensure that entities having access to the data are reputed and offer the highest guarantees at this level, which is duly enshrined and contractually contracted between WHITE BRANCH and the third party (ies).
Accordingly, any entity subcontracted by WHITE BRANCH will treat the personal data of our Customers, in the name and on behalf of WHITE BRANCH and taking the necessary technical and organizational measures to protect personal data against the accidental or unlawful destruction, loss accidental, unauthorized alteration, dissemination or access and any other form of illicit treatment.
In any case, WHITE BRANCH remains responsible for the personal data made available to it.
IN WHICH CIRCUMSTANCES DO WE TRANSFER YOUR PERSONAL DATA?
The provision of certain services by WHITE BRANCH may involve the transfer of your data outside of Portugal, including outside the European Union or to International Organizations.
In such a case, WHITE BRANCH shall comply strictly with the applicable legal provisions, in particular as regards the determination of the suitability of the country of destination as regards the protection of personal data and the requirements applicable to such transfers, including, where the appropriate contractual instruments and which guarantee and respect the legal requirements in force.
What are cookies?
“Cookies” are small software labels that are stored on the computer through the browser, retaining only information related to preferences, not including personal data.
What are cookies for?
Cookies help determine the usefulness, the interest and the number of uses of your websites, allowing for faster and more efficient navigation, eliminating the need to repeatedly enter the same information.
What kind of cookies are there?
There are two cookie groups that can be used
– Permanent cookies – are cookies that are stored at the level of the browser in your access equipment (PC, mobile and tablet) and are used whenever you do a new visit to one of our websites. They are generally used to direct navigation to the user’s interests, allowing us to provide a more personalized service.
– Session cookies – These are temporary cookies that remain in your browser’s cookie file until you leave the website. The information obtained by these cookies serves to analyze patterns of web traffic, allowing us to identify problems and provide a better browsing experience.
– Strictly needed cookies – Allow you to browse the website and use your applications as well as access secure areas of the website. Without these cookies, the services you requested cannot be provided.
– Analytical cookies – They are used anonymously for the purpose of creating and analyzing statistics, in order to improve the functioning of the website.
– Functional cookies – Saves user preferences regarding site usage, so you do not need to reconfigure your site each time you visit.
– Third-party cookies – Measure application success and third-party advertising effectiveness. They can also be used to customize a widget with user data.
– Advertising Cookies – Directs the advertising according to the interests of each user, in order to target the advertising campaigns taking into account the tastes of the users, and also limits the number of times you see the ad, helping to measure the effectiveness of advertising and the success of the organization and of the website.
How can you manage cookies?
All browsers allow the user to accept, reject or delete cookies, in particular by selecting the appropriate settings in their browser. You can set cookies in the “Options” or “Preferences” menu of your browser.
Note, however, that by disabling cookies, you can prevent some web services from working properly, affecting, in part or in full, navigation on the website.
Porto, May 25, 2018